Theia: Demand Validation
Theia helps you find out whether customers will actually buy, before you scale. You describe what you're building and who for. Theia designs a test that can actually fail, you run it, and you get an evidence-based verdict you can show an investor, a partner, or your team.
Theia is AI-powered, not a person. If you want a human in the room, book a call with Chloe.
THE LOOP
Design
1
Design a test
Build
2
Prototype and copy
Test
3
Run the test
Analyse
4
Results and verdict
☝️ Click a step to explore what each stage involves
1
Design a test
Work out what you need to find out, and how to find out
- List the beliefs your business depends on. What would need to be true for this to work?
- Turn one of them into a test that can actually fail, with a clear measure of success
- Decide which belief to test first, based on how much is riding on it
You'll leave with
A test you can run, with a clear hypothesis, a way to measure it, and a line in the sand for what counts as a pass
Start here
2
Prototype and copy
Build the bits you need to run the test
- Write the landing page, the ad, the email, or the outreach note
- Build just enough to put in front of people. Rough is fine, it's meant to tell you something, not to launch
- Get words you can actually use, not a template to fill in
You'll leave with
The pages, scripts, or messages you need to run your test, ready to go
Start here
3
Run the test
Put it in front of real people and see what happens
There are three common ways founders get customers. Theia runs each one differently.
- Product-led. People sign up through the product themselves, no sales call needed. Theia helps with ads, targeting, budget, and what to test
- Sales-assisted. You have a demo and a conversation, and a salesperson helps them buy. Theia helps with the pitch, the follow-up, and the cadence
- Outbound. You reach out first, usually by email or LinkedIn, and start the conversation yourself. Theia helps with the sequences, the hooks, and who to target
Not sure which one? That's fine, Theia will help you work it out.
You'll leave with
A test that's actually running, with real people responding (or not). That's the signal you need
Start here
4
Results and verdict
Look at what happened and decide what to do next
- Look at what the test actually told you, not what you hoped it would
- Get a graded read on how strong the signals are, across the areas that matter: market, value, pricing, and buying behaviour
- Get a clear verdict on what to do next: go ahead, pause, pivot, or stop
- If you need more data, go back to step one and design the next test with what you've learned
You'll leave with
An evidence portfolio you can show investors, partners, or your co-founder, and a clear verdict on what to do next
Start here